When I was in the third or fourth grade, I experimented with spelling my initials phonetically. SJM became ess-jay-em. During that few days, Mom fixed me a Peanut Butter and Blackberry Jam sandwich. I saw the word Jam on the label. I dropped the “Y”, the second “E” and a syllable. A moniker was born, pronounced ESS-jam.
It has stuck with me over 45 years. Naturally I was quite delighted to see the Domain was unclaimed. I grabbed it when I had the chance. Sometimes the little decisions in life play a huge part in one’s personality. Plus, I will always see my Mom’s face handing me that sandwich. She knew that Blackberry Jam was my favorite. Still is.